SnoopScan
Social media listening

Social media listening that sorts every mention for you.

Track your brand and keywords across Reddit, Hacker News, Bluesky, YouTube, Threads, GitHub and the web. Each mention lands as buying intent, bug report, question, praise or competitor, and the ones that need you reach your inbox first.

From $7.99/month. Cancel anytime.

7
places watched
5 minutes
between checks on Pro
100
keywords for $24
API · MCP
on every plan
How it works

Add a keyword. Get the mentions.

Social media listening in three steps. There is nothing to install and no query syntax to learn.

  1. Step 1
    Type your website

    We read your homepage and suggest what to watch: your brand, your domain, your product names and the rivals people compare you with. Keep the ones you want, add your own, and list words to ignore.

  2. Step 2
    See last week first

    Before you pay, we run your words against the last seven days and show you what we would have caught, so you can tune them on real posts instead of guessing.

  3. Step 3
    Get told what matters

    New mentions arrive in one feed, sorted by kind. People asking for a tool, reporting a bug or asking a question reach your inbox straight away; the rest wait in a daily email.

Brand mention monitoring

Most people who talk about a product never tag it. They write its name, a misspelling, or its website address in a reply three levels down. Brand mention monitoring means searching for those words, not waiting for a notification, and that is all SnoopScan does: every public post that uses your words, wherever it sits in the thread.

Reddit alerts and keyword alerts

Reddit is where people ask strangers what to buy, so it is the first place to watch. SnoopScan checks it every 15 minutes on Starter and every 5 minutes on Pro, and the same keyword alerts cover Hacker News, Bluesky, YouTube, Threads and the web, so one list of words watches everywhere at once.

A real run

34 mentions of one competitor’s name in a week.

We watched one word, “firecrawl” (a company in our own market), on Reddit, Hacker News, Bluesky, YouTube and Threads for the seven days to 18 October 2026, through SnoopScan itself. It found 34 posts: 21 on Reddit, 6 on Bluesky, 4 on Hacker News, 2 on YouTube and 1 on Threads. Six of them are below, shortened, without usernames.

Reddit · search and web APIs thread · this weekWants to buy

My team is moving from original web scrapers to search/web APIs and we are currently looking for a solid provider… tavily, exa, firecrawl, linkup?

Why: “looking for”

Reddit · AI tools thread · this weekWants to buy

TinyFish MCP: Free alternative to Firecrawl for better web search and scraping without burning through tokens.

Why: “alternative to”

Hacker News · story · 18 OctMention

What Firecrawl’s $75M raise is telling us about the AI stack

YouTube · video · 16 OctMention

Stop Overpaying For Claude. I Built A FREE Model Picker with Firecrawl

Hacker News · Show HN · this weekMention

I built a free tool… based on the fast PDF conversion library (github.com/firecrawl/pdf-inspector). It runs entirely in the user’s browser.

Threads · brand account · 16 OctMention

With Lovable, you can build AI-powered apps that speak, research, reason, plan… powered by the latest models from Claude, Firecrawl, Gemini, OpenAI…

Sources

Where SnoopScan listens.

Seven places, all public, all checked on the same schedule. X and LinkedIn are not on the list: their posts cannot be read without signing in, and we do not pretend otherwise.

Reddit

New posts across every subreddit, searched by your words.

Hacker News

Stories and comments, matched on the whole word.

Bluesky

Public posts as they are published.

YouTube

New videos whose title or description names you.

Threads

Public posts that use your keywords.

GitHub

Issues and pull requests that name you or your rivals.

Web and news

Blogs, forums and news pages that mention you.

Social listening

Every mention, sorted.

The complaint everyone has about mention alerts is noise: hundreds of posts that use your word and want nothing from you. Social listening is the step after the alert, reading the mentions for what people actually want. SnoopScan does that first pass for you, so the feed opens on the posts worth your time.

Kind of mentionThe words that sort itWhat you do with it
Buying intent“looking for”, “alternative to”, “can anyone recommend”Reply first and win the customer.
Bug report“broken”, “doesn’t work”, “getting an error”Fix it before the thread grows.
Question“how do I”, “does anyone know”, “is it possible”Answer where people are asking.
Praise“I love”, “saved me”, “works great”Save it as a testimonial.
Competitora rival’s name you addedHear what their users complain about.

Sorted by the words people use, and it shows you which

Every sorted mention carries the phrase that put it there, so you can see at a glance why a post landed under “Buying intent” and trust the rest of the feed. Add your own words to any kind, or mark a post “not relevant” and move on. Excluded words, like “hiring” for a brand that is also a job title, keep whole threads out of your feed.

Use cases

Social media listening for every team.

One feed, read differently by each team. Founders watch for buyers, support watches for bugs, marketing watches for praise, and product watches what people keep asking for.

Find customers who are asking

Every week someone on Reddit writes “looking for a tool that…” in your category. The first helpful reply usually wins the thread, and the thread keeps ranking in search for years. Watch your category’s words, not only your name, and the “Buying intent” view becomes a list of warm leads.

Competitor monitoring

Add a rival’s name and its users’ complaints arrive with yours: the missing feature, the price rise, the outage nobody answered. People asking for an alternative to a competitor are the easiest customers you will ever get.

Catch bugs before they trend

Users post a broken checkout on Hacker News before they email support. A bug report reaches your inbox within minutes, with a link to the comment, so you can reply where it was posted and fix it before the thread grows.

Collect testimonials as they happen

Kind words get posted once and scroll away. Every “saved me hours” lands under Praise, ready to ask the author for permission and put on your homepage, in a deck or in a reply to a doubter.

Hear what to build next

Questions and wishes add up. When the same “does it do…?” appears four times in a month, that is your roadmap telling you something, in your customers’ own words.

Answer press and creators fast

A YouTube review or a blog post that names you is a moment to say thank you, correct a mistake or offer a deal to its audience. Knowing the same day is the difference between a partnership and a missed chance.

What counts as a mention

A mention is any public post, comment, video or page that uses one of your keywords as a whole word. “Snoop” does not match “snooping”, and capital letters do not matter. The same post seen twice is shown once, and a post that also uses one of your excluded words is left out entirely. You can add several spellings of the same name, and each keyword can be marked as yours or as a competitor’s, so the feed knows which is which.

For developers and agents

Alerts, API, webhooks and MCP.

Everything the app does, your code can do. Create a watch with one request, read mentions with filters, and mark them done. A signed mention.created webhook fires the moment we find one, so your own tools or a Slack channel hear first.

Connect SnoopScan to Claude, ChatGPT or Cursor and ask “any new mentions today?” or “show me everyone looking for an alternative this week”. The API, webhooks and MCP tools come with every plan.

curl -X POST https://api.snoopscan.com/v1/mentions/watches \
  -H "Authorization: Bearer $SNOOPSCAN_KEY" \
  -H "Content-Type: application/json" \
  -d '{"name": "Our brand", "keywords": ["SnoopScan", "snoopscan.com"], "exclude": ["hiring"], "platforms": ["reddit", "hackernews", "bluesky"]}'
{
  "event": "mention.created",
  "mention": {
    "platform": "reddit",
    "category": "buying_intent",
    "evidence": "looking for",
    "url": "https://www.reddit.com/r/…",
    "text": "Looking for a tool that…"
  }
}
Pricing

Two plans. Cancel anytime.

Both plans watch every source, sort every mention and include alerts, the API, webhooks and MCP. They differ in how many keywords you watch and how often we check.

Starter
$7.99/mo
  • 20 keywords
  • Checked every 15 minutes
  • All seven sources, every kind of mention
  • Instant and daily email alerts
  • API, webhooks and MCP

Or $79 a year.

Start with Starter
Pro
$24/mo
  • 100 keywords
  • Checked every 5 minutes
  • All seven sources, every kind of mention
  • Instant and daily email alerts
  • API, webhooks and MCP

Or $190 a year.

Start with Pro
Compare

SnoopScan vs F5Bot, Syften, Octolens and Brand24.

Entry prices as each company publishes them, read on 18 October 2026.

ToolEntry priceWhat it buysHow often it checks
SnoopScan$7.99/mo20 keywords; seven sources; API, webhooks, MCP15 minutes (5 minutes on Pro)
F5Bot$9.99/mo20 keywords; Reddit, Hacker News, Lobsters5 minutes
Syften$29.95/moEntry plan; X and YouTube cost extraUnder 1 minute (Reddit)
Stalkr$22/mo (yearly)3 keywords, 1,000 mentionsEvery few minutes
Octolens$159/mo10 keywords, 15,000 mentionsHourly
Brand24$199/mo (yearly)3 keywordsEvery 12 hours
Lower price, more words

100 keywords for $24 a month, where comparable plans give 40 or fewer for more.

No add-ons to unlock

Sorting, webhooks, the API and MCP are in both plans. Elsewhere they often start at the second or third tier.

Tune it on real posts

You see last week’s mentions for your words before you pay, so you buy a feed you have already checked.

FAQ

Questions before you start.

Which platforms do you monitor?

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Reddit, Hacker News, Bluesky, YouTube, Threads, GitHub, and blogs, forums and news across the web. X and LinkedIn are not included: their posts cannot be read without signing in.

How fast will I know about a mention?

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We check every 15 minutes on Starter and every 5 minutes on Pro. Posts that want to buy, report a bug or ask a question reach your inbox as soon as we find them; everything else waits for one daily email if you choose it.

How do you filter out irrelevant mentions?

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Keywords match as whole words, so “snoop” never matches “snooping”. You can list words to ignore, and every mention is sorted by the phrase around your keyword, with that phrase shown, so you can see at a glance why it landed where it did.

Can I find past mentions when I add a keyword?

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Yes. Before you start, we run your keywords against the last seven days and show you what we found, so you can adjust them on real posts.

Can I track competitors?

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Yes. Mark any keyword as a competitor and their mentions arrive in their own tab, including people asking for an alternative to them.

What counts as a mention?

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Any public post, comment, video or page that uses one of your keywords as a whole word. The same post found twice is shown once.

How is this different from Google Alerts?

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Google Alerts covers web pages and arrives hours or days later. SnoopScan watches Reddit, Hacker News, Bluesky, YouTube, Threads and GitHub as well as the web, checks every few minutes, and sorts each mention by what the person wants.

Do you have an API, webhooks and MCP?

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Yes, on both plans. Create watches and read mentions through the API, get a signed webhook the moment a mention is found, or connect Claude, ChatGPT or Cursor and ask for your latest mentions.

Is there a free plan?

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No. Plans start at $7.99 a month for 20 keywords, and you see last week’s mentions for your keywords before you pay.

Can I cancel anytime?

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Yes. Cancel from Billing and the plan runs to the end of the period you paid for.

What is social listening?

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Social listening is tracking what people say about your brand, your products and your competitors in public posts, then acting on it: replying, fixing, learning.

How does social listening differ from social monitoring?

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Monitoring catches each mention so you can respond to it. Listening looks across all of them for patterns: what people ask for, complain about or compare you with. SnoopScan does both.

Add your first keyword.

Type your website, see last week’s mentions, and start monitoring from $7.99/month.

Start monitoring